What is effective in SEO today?

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Marketing Monsters About SEO in 2019
Serious UK marketing agency Zazzle Media recently published a report on the topic: “ The State of SEO in 2019 ”. The report is the results of a survey of marketers who work inside companies such as Disney, MoneySuperMarket, RAC, Oxfam, AO.com, Lastminute and others.



Office of the agency "Zazzle Media"

The survey found that most marketers at rwanda company email list leading companies around the world believe that search engine optimization is more important than ever before. However, the study also found that SEO accounts for only 22% of total marketing investment.

It is interesting that 85% of respondents in 2019 considered methods of promoting goods or services online through search engine optimization to be effective, while in 2018, 79% agreed in their positive assessment. Low costs for SEO, according to 61% of respondents, are explained by a general lack of marketing expenses.

Respondents were also asked how easy it is for them to adapt to changes in search algorithms. Most respondents said that adapting to the new conditions does not cause serious difficulties. Thus, for 10% it is “very easy” , for 35% “easy” , 41% admitted that they experience “minor difficulties” and only 10% consider it “difficult” to adapt to the new rules.


The ranking of effective SEO tools in 2019 looks like this (you could choose several options when answering, so the sum is not equal to 100%):



In the title: "Which of the following SEO methods do you find most effective for your brand?"

As can be seen from the survey, the vast majority of marketers are confident that creating new and optimizing old content are the most effective methods in search engine optimization today. Just under half of respondents are confident that creating a link mass and optimizing the internal structure also gives good results, but until recently, mandatory keyword saturation and exact matches were considered useful by less than 10% of respondents. Interestingly, 1% of fairly serious marketers considered any of the proposed SEO tools ineffective.

Nevertheless, it can still be concluded that the formula “Content is King” proposed by Bill Gates back in 1996 is confirmed and is exceptionally relevant today.