How Search Engines Determine Website Quality

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How to understand which site is better
Both Google and Yandex understand search quality as solving a user's problem. The better you solve it, the higher the site will be in the search results.

The structure of your site for search is the vatican city company email list entry points, the doors for the user to come to you. Search engines fight for a kind of user happiness, which is understood as a successful solution to his problem. In this sense, having got to your site, the user should be happy.

A search query is a formulated task. A landing page is a solution to a task. Each page of a site should solve a client's task.

Big sites didn't pay for top positions. Avito is at the top not because it paid, but because people choose it. It solves their problems, for which it has a mark in Yandex as "useful site".





Many people still approach optimization solely from the point of view of the search query. This understanding is long outdated. It is important to understand that the query is just a crutch. Behavioral factors come to the fore.

Search queries with 3D tours are rare, but sites with them have advantages because users like it. You need to be guided by the principle: if people need it, then add it to the page, if possible. Tell about the services in detail, close the needs, give the maximum benefit to the client.

How to be a service site
The classic SEO solution for promoting service websites is writing texts with keywords. Let's consider, for example, two websites for apartment renovation. One solves the client's problem with the help of text including keywords. Do you want to read and understand all this? Unlikely.



Emphasis on the text component

Therefore, even if the search engine messes something up and brings the site to the top, there will be few hits. The user will be scared by the canvas of small print, will not find the navigation and will immediately leave.

The client may formulate the request in different ways, but he usually wants a beautiful and cozy interior for the whole family. Let's look at the second site with a similar theme:



Graphics and structure make the site pleasant and understandable

Here things are completely different. There is a special offer on the main screen. The navigation panel contains important sections for the visitor: what kind of repairs we do, how much it costs, what we have already done, how to contact us. The image shows a modern and cozy interior.

This way, this site is much closer to solving the user's problem. The user is more likely to stay there, and the search engine will understand that it can send traffic here.

Based on the client’s needs, SEO work will turn from a set of incomprehensible words into a list of extremely logical actions.

The following will help you make a list of improvements to your resource:

Competitor analysis from the first page of search. See what the leaders are using and find their common features.
Bringing similar elements into a table and searching for them in yourself.
Adding to your site what most of your top competitors have and what you don’t have.