Improve your staff's customer service skills

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For customers visiting beauty salons, the quality of customer service is one of the most important factors.

When a customer visits a store for the first time, their impression of the staff may be the deciding factor as to whether or not they will return .

The following steps can be taken to improve taiwan email address your staff's customer service skills:



Conducting in-house training and study sessions
Actively incorporate customer feedback
Provide a forum for staff to share customer service skills and exchange information


In addition, managing customer information is essential to providing customer service that is tailored to each individual customer.

It would be a good idea to create a medical record for each customer, recording not only the number of visits and treatment history, but also preferences and previous conversations .

We also recommend introducing customer management tools such as CRM to manage and operate your business.



For more information on CRM, please see our article " Introducing CRMs recommended for beauty salons: Explaining the benefits and points to consider when choosing ."

Introducing CRMs recommended for beauty salons: Explaining the benefits and points to consider when choosing
Introducing CRMs recommended for beauty salons: Explaining the benefits and points to consider when choosing
One of the essential tasks in running an esthetic salon is efficient customer management. By properly managing customer information, you can provide accurate treatments that meet the needs of your customers.

summary
Repeat business measures are essential for running beauty salons and other stores.

Improving repeat customer rates leads to stable and continuous sales, cost reduction, improved service quality, and improved brand image .



However, there may be some beauty salons that are struggling to attract repeat customers due to issues with the quality of their service, customer service skills, or difficulty in making reservations.

First, start by understanding your store's repeat customer rate, and if it's low, try ways to increase it.



Ways to increase repeat customer rates at beauty salons include introducing point cards and coupons, utilizing social media, and improving the customer service skills of staff , but we don't recommend trying to implement all of these methods right from the start.

Let's start with something that you can do in your own store.

We recommend using LINE mini apps to distribute point cards and coupons.