There are two approaches to packaging:

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capitalizing on the celebrity of the guest or highlighting the ideas covered. Most of Jay's Creator Science guests are unknown to his YouTube audience, so he emphasizes the ideas in the packaging. If your guest is a well-known guest, you can use the guest's name in the title and their avatar in the thumbnail.

Led by a core concept that will attract and retain viewers because the content delivers on what the title and thumbnail promise (this also applies to audio-only podcasts). Jay recommends avoiding broad interviews that cover multiple topics. Titles, thumbnails, and the content itself should be consistent. This helps reach viewers on YouTube who may not yet know about you or your guests.