Table of contents: Site positioning (SEO)

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Internet marketing is a large part of the usual general marketing, which is gaining more and more importance over the years. Often, wanting to advertise on the Internet, we do not know in which direction to direct our steps and which digital marketing method to choose. In this text, we will present the five most popular strategies, as well as tell you in which situations it is appropriate to use them.

Search engine optimization (SEO): Discussion of methods and strategies that allow to increase the visibility of the site in the results of organic search.
Google Ads and Facebook Ads advertising uzbekistan company email list campaigns: studying the advantages of paid advertising in the context of quick and targeted results.
Social networks: the importance of an active presence in social networks and its influence on relationships with clients.
Content Marketing: How Providing Valuable Content Can Make You a Leader in Your Industry.
Referral Marketing: Tips for Using Referrals and Reviews to Increase Customer Trust and Loyalty


SEO is the first and certainly one of the most common ways to advertise a brand on the Internet. This is the creation and adjustment of the site for the Google search system with the aim of displaying it in high positions in the search results. The SEO tactic is to increase the popularity of the site in Google and bring it to high positions in the search results, making our site highly visible and often selected from the search results by potential users.

The SEO process itself presupposes the adjustment of various site elements to the Google search engine in accordance with official and unofficial recommendations. This process is long, unpredictable and very complicated. Most often, it is recommended to entrust it to a professional SEO agency, which optimizes and positions the site, that is, makes it appear higher and higher in Google search results for certain keywords in specific thematic categories. The cost of positioning starts from several dozen to several hundred zlotys per month. The time of positioning the site varies from several months to several months and depends on the popularity of one or another thematic category, competition, competence of the agency that deals with our site, or on the budget we have and the condition of the site.