Almost everyone knows that content is one of the greatest forms of marketing. Whether you run your own business, work for a company, or are self-employed, you’re probably thinking of boosting your marketing efforts through various strategies.
While there are many ways to create and distribute written value, one type of content tends to outshine the rest is pillar content.
Also known as cornerstone or foundation content, pillar content is designed to be a comprehensive resource on a specific topic. It’s the go-to guide that covers all the bases, and it can take many forms – from blog posts and infographics to ebooks and podcasts.
Pillar content is usually evergreen, meaning it list of tanzania consumer email doesn’t age, and it’s often used as a lead magnet to attract new readers and subscribers.
Because it’s so comprehensive, pillar content can be a lot of work to produce. But if you can create a well-researched and engaging resource on a topic your audience cares about, the effort will be well worth it.
What Is Pillar Content?
Pillar content is a term that describes content that is comprehensive, in-depth, and covers a particular topic in great detail. It is the foundation stone around which other, more specific pieces can be built.