To achieve the greatest possible effectiveness with your Email Marketing

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This way, with a simple click you will be sending potential clients to your booking page. Make the button eye-catching, whether it be with a color, shape or letters that attract attention. Facilitates contact At the end of the email, leave your contact details, the logo again, links to social networks and a button to unsubscribe from the newsletter, if the client so wishes. Analyze the results Track the results of the emails you send. How many users have interacted, how many reservations or sales have been made, the click and bounce rate… You can do this using email marketing software. Best practices for hotel email marketing campaign, you can resort to these strategies and recommended practices: Make sure you have permission from subscribers In some European regions, the recipients' consent is required to be able to send them promotional emails.


A good way to obtain this is to request british student phone number list it in the confirmation email when they make a reservation or enquiry. Plan ahead Plan an email marketing strategy in advance for the entire year. Having campaigns scheduled in advance gives you room to make changes if something unexpected happens. Of course, you will need to plan the frequency of emails, the topics to be discussed, have special dates, exclusive offers, etc. marked. Don't forget about responsive design Visualize the message you are going to send, taking into account that it will be viewed on both computers and mobile devices. Keep in mind that today most emails are opened on mobile devices. Therefore, it is recommended that texts be short and visual, avoiding embarrassing typographical and formatting errors. Calculate the right moment Not all times of the day are equal when it comes to receiving a promotional email.