Recommendations for working with influencers

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Form of relationship with the brand
Ambassadors — promote a brand through the use of its products. For example, they demonstrate in public that they choose products of a certain brand, emphasizing their warm attitude towards it.
Evangelists - work on the reputation and recognition of the brand as word of mouth. And motivated solely by their own attitude to the company. That is, these are not just satisfied customers, but those who considered your offers truly outstanding and unparalleled.
Brand advocates. They don't just support the maldives company email list brand, they actively defend it to other consumers. Advocates know the product, its features and advantages very well - and are ready to explain them in a reasoned manner. If an evangelist simply praises the brand, then an advocate backs up the praise with facts.

Now let's talk about how to build and manage interactions with opinion leaders so that it benefits your business.

The most important thing is to choose the right influencer. Matching topics and budgets is not enough. Study the audience of the person you are interested in: gender, age, geography. Do not hesitate to request statistics on reach and reactions, the dynamics of the number of subscribers. Be sure to check whether the audience has been inflated

When you start working with opinion leaders, be prepared for a long game. Influencer marketing does not give an instant effect. It is unlikely that the entire audience that watched a blogger's video where your brand was mentioned will immediately rush to place an order with you. Here, the effect is built up smoothly, gradually. But it turns out to be more stable and large-scale.

Also remember that influencer marketing should work in conjunction with other tools. Including in the context of reputation management. First of all, having launched the integration, activate monitoring of mentions - especially in the channel where the selected opinion leader works.

Keep in mind that the quality of integration is of great importance. It is not enough to choose a popular and suitable blogger or expert. You need to work out the interaction qualitatively. Low-quality, too commercial and especially untrue integration will only harm your reputation. After that, you will have to restore it for a long time and painstakingly.

So influencer marketing is not a super-button for boosting reputation and sales growth. But you definitely shouldn’t ignore this channel, especially with its impressive growth rates.