Strategy implementation

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Medical topics are considered one of the most difficult from an SEO perspective, as Google categorizes them as YMYL (Your Money or Your Life).

YMYL (Your Money or Your Life) is a category of web pages that can directly affect the financial situation, health, safety, or general well-being of users. YMYL pages include sites that provide medical information, financial advice, legal services, or other resources where mistakes can have serious consequences for people's lives.
For such sites, it is important to consider the E-E-A-T factors , as they are key to ranking medical sites in the search engine.

We assembled a semantic core, taking into account the local canada business email list characteristics of the business, and began working on the content. This included creating new guarantee pages, optimizing doctor profiles, adding detailed biographical data about content authors, and displaying prices on service pages. All of these activities were aimed at increasing trust from both users and search engines.

Special attention was paid to expanding the site structure. To ensure the correct display of the structure, we implemented a number of changes aimed at improving navigation and logical grouping of the clinic's areas.