What is a B2B Appointment Setting Company?

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The B2B appointment-setting landscape is highly dynamic, with each business bringing a unique combination of expertise, technology, and strategic approaches to the table.

To help you navigate this crowded market, we’ve put together a list of the top 31 appointment setting companies for 2025. These professionals consistently excel at setting quality appointments, increasing sales opportunities, and helping their clients succeed.

B2B appointment setting companies act as the matchmakers of the corporate world, connecting businesses with key decision-makers in other organizations to create meaningful partnerships.

These companies are skilled in prospecting, nurturing, and qualifying leads, helping you land valuable meetings that convert into long-term business relationships.

The Top 31 Appointment Setting Companies in 2025
Let’s delve into this curated list of top appointment setting companies for 2025, providing you with the essential information to evaluate which firm is best for your needs.

Martal Group
Martal Group is an award-winning appointment setting company with a team of international sales experts dedicated to helping B2B companies grow quickly. It focuses on arranging qualified meetings with key decision-makers across different industries.

Martal combines the expertise of its sales professionals with advanced technology and a data-driven approach to run successful outbound campaigns.

Its team has executed lead generation strategies in over 50 industries, using multi-channel campaigns via email, LinkedIn, and cold calling to turn prospects into sales-ready leads. By tailoring outreach to each client’s specific goals and target customers, Martal consistently helps businesses boost sales and achieve growth.

With 15 years of experience in lead generation and sales austria cell phone number database outsourcing, Martal has worked with over 2,000 B2B clients. Their global team uses advanced techniques, including technographic targeting and buyer intent prospecting, to deliver results.

Here’s a look at some of Martal Group’s key successes:

Setting Sales Appointments: Martal Group has helped Website Closers streamline lead generation by booking an average of 23 meetings a month with digital entrepreneurs who want to sell their online businesses.
Omnichannel Outbound Campaigns: Southern Code was struggling with a 10-month-long sales cycle that was dragging down the company’s growth. By developing and managing an omnichannel outbound campaign, Martal was able to provide additional support for the in-house sales team, resulting in an increase in the number of closed deals per month.
Outbound Lead Generation: Martal helped Complete EDI with its first outbound lead generation campaign. One of Martal’s fractional sales executives provided two qualified leads in just two weeks and 14 by the end of a three-month trial using a combination of technographic data and account-based marketing.
Building a Sales Pipeline – Martal Group created a go-to-market strategy for Clickworker, resulting in 60 new deals created and three master service agreements with Fortune 50 companies secured. A team of three executives now manages all of Clickworker’s sales and marketing, including trade shows, prospect lists, omnichannel campaigns, lead follow-up, and contract closures, ensuring a smooth process from start to finish.
Headquarters: Oakville, ON