Microsoft's search engine has made great strides since its launch in June. Its market share has grown by 45% since its launch and it is even starting to steal clicks from Google, according to data from online marketing analyst Efficient Frontier.
Efficient Frontier data shows that the increase in clicks received by Bing comes mainly from clicks lost by Google, which has lost 1.4% of its market share. Yahoo has lost 0.63% of its share. Efficient band data Frontier data covers 252 million clicks made during Bing's two months of existence and shows its gradual growth.
The latest comScore data showed that in June, Bing had an 8.4% market share, Google 65% and Yahoo 19.6%.
Bing users are also more likely to click on ads; in July, Bing users clicked on ads 1.5% of the time, compared to a 0.97% clickthrough rate for Google users and a 1.24% rate for Yahoo users.
Another report by Efrontier in July stated that clicks on Bing sponsored links had increased by 17% in the finance sector and by 10% in the travel sector.
Some experts agree that this data indicates a positive trend for Microsoft and that its alliance with Yahoo could put Google in serious trouble, according to Revolution Magazine . In addition, a report by the search engine testing tool Blind Search Tool shows that users prefer Google in 41% of cases, Bing in 31% and Yahoo in 28%. If Microsoft's journey is successful, Google would have reason to worry.