They can appear in different forms

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Such as paragraphs, bulleted or numbered lists, and tables, although the most common is a paragraph. Also known as position zero, these snippets always appear at the top of the first page, above all organic results, but always below paid ads.


The information is usually pulled directly from a source that is already in the top five organic results of the SERP. Why are Featured Snippets Important? If your site is included in a featured snippet, it can increase traffic and visibility.


Featured snippets are essential when it dentist phone number list comes to voice search , as they are more likely to be read aloud. How do you optimize for Featured Snippets? Optimizing for a featured snippet can be difficult, but it is possible if you take certain steps, such as focusing on natural speech, using long-tail keywords, and building strong link authority.


The best way to increase your chances of appearing in a featured snippet is to make sure your content answers a question. Using long-tail keywords like questions in H2 titles, followed by a paragraph, as well as using a list or table to answer a particular question, makes it easier for Google to crawl your site and, in turn, earn you a featured snippet.