Word of mouth is undoubtedly the oldest commercial, marketing and communication technique that exists. Word of mouth, which is synonymous with recommendation, has proven its effectiveness in every company. According to a study conducted by International Data Corporation, the concept of word of mouth is the main decision-making factor for a B2B company.
Word of mouth is a tool that each of us uses in our daily lives. Whether it is for a vacation, a restaurant or a professional application, asking the opinion of a trusted third party determines the purchase. saudi arabia whatsapp data
Word of mouth also promotes rumor. Whether good or bad, this rumor via word of mouth is decisive for the reputation of a company. We can even say that word of mouth is stronger than the impact of social networks and e-reputation.
With social networks, the notion of e-reputation is increasingly strong. This meets the requirements of new consumption patterns that digital and generations Y and Z have developed.
Today with social media, does word of mouth still have a determining value in decision making?