Increasingly conceptualized in the marketing universe, is prediction the future of customer relations? BtoB predictive marketing has the same values as BtoC. Its main objective is to give companies information on the purchasing intention of a potential customer. Thanks to this basic principle and new technologies, it is now possible to know whether or not someone is interested in your products and services. poland whatsapp data
With the massification of data, companies have the power to anticipate a person's needs. Big Data in particular allows this and therefore to push information to a potential lead. In addition, the latter will engage the more he is about to buy.
Predictive marketing is just as, if not more, important in BtoB than in BtoC. Indeed, since decision-making processes are longer, you need to know how to anticipate and when to push a concrete offer. In addition, BtoB products or services are more expensive than those in BtoC. Since the time for reflection is longer, knowing how to make an offer at the right time is essential.
From then on we will see what is BtoB predictive marketing, its usefulness and its materialization?BtoB predictive marketing can be defined as the means of knowing the actions of a prospect. Today, a Google study shows that 74% of Internet users do research on the web before making a purchase. This habit is reflected in our professional daily lives.