How to Find a Balance Between Website Creativity and SEO

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Since the advent of search engines, the ongoing battle between creativity and SEO has been a hot topic. And finding a balance between the two is more important than ever. Web designers, SEO agencies, marketers, and business owners have different opinions on the best strategies. It's time to figure out how to find the balance.

The goal of SEO optimization is to improve the ranking of a twitter database particular page in search results. Good performance means that the page can be shown on the first page of search engine results (SERP) rather than on the second page, which users rarely click on.

If great SEO gets people to your site, then good design keeps them there and keeps them coming back. Design is equally important, as recent statistics on website traffic growth show that 50% of consumers believe that a website that looks great and works well is critical to a company’s overall brand.



Website Creation Speed: How Important Is It?
A slow loading website is the main reason why users leave the site. This can lead to a higher than normal bounce rate. Bounce rate is an important signal for users. It reflects the percentage of users who leave without going to the second page.

Here are some elements that negatively affect the speed of the site:

Unfortunately, most people stop visiting a website if its content or layout is unattractive.

Some say that rules and boundaries are a hindrance to great design. Following the rules will give your website the best chance of being recognized through organic means.

The Importance of Site Structure and Content Hierarchy
Site structure and content hierarchy are also important when it comes to SEO strategy and website design. Let's take a closer look at them. When we talk about site structure, we are looking at your website's sitemap, the structure of your pages, product naming conventions, and the organization of your content.

A site's structure is like a filing cabinet for a website: if it's disorganized and full of outdated, irrelevant material, it's a nightmare. To improve site navigation, you should do the following:

Make navigation "sticky" (i.e. persistent as the user scrolls).
Make sure that H1 and H2 headings are intuitive so that users can type them into the search bar.
Keep content shorter and clearer, three to four sentences per paragraph and no more than six paragraphs per page.
Keep hidden content for FAQ sections only (for example, don't hide information about your services in accordion sections).
Avoid long drop-down lists.
Avoid additional and tertiary ladder menus.
Avoid large menus containing more than 30 items.
With short paragraphs under each heading, the website is the most popular when it comes to maximum page length. No hidden content is a great goal to aim for, as it means that search engines will correctly catch all the relevant texts and valuable keywords inside.




Summing up
There is no reason why SEO and creativity cannot be a perfect match, provided that designers, content creators, and SEO gurus are willing to work together. If they share a common goal of doing what is best for their users and work accordingly, everyone will look like a winner.

Website speed is important not only for SEO, but also for users.

Creative design is great, but combining design elements should be avoided if it significantly impacts loading time. Naming and categorization rules for products should be intuitive to the user, not to company experts or sales staff.

Functional elements such as navigation menus and buttons should be easy to find and use, and should not be so hidden in the design that they lose their usability. Long pages may suit a niche audience, but they are difficult to scan. Instead, choose shorter pages with more specialized content.

Search engines are improving their algorithms in response to user behavior. SEO strategies are constantly evolving to create better content. When users come to this conclusion, it is easy to understand that designers should also adopt design ideas that take into account usability and accessibility and do not go too far in the direction of beautiful but impractical design.