We tell you what a landing page is, what essential elements it should have, how to optimize it and when to use it.
A landing page is a page within a site that is designed to convert users into marketing contacts (leads, prospects) .
It is a fundamental piece in a communication campaign since it is the link that allows you to connect an interested party with your marketing team, whether by obtaining content, requesting information, or acquiring a product or service.
Without landing pages, there would be no orderly and focused way to attract and obtain prospects. Ultimately, every conversion happens on a landing page: there is more information about what is going to be offered in particular and a space is left for the user to leave their personal and contact information.
What features does a landing page have?
We have said that it is designed to generate leads: but how? It is china phone number simple: through detailed information about what is going to be obtained and a way of generating the contact input. To do this, there are different elements, some essential and others that depend on the case.
The ones needed for all cases are:
Headlines.
Downhills.
Contact form.
(Depending on the case: texts that provide further information and attractive, descriptive images).
Each of these items are important spaces and, except for the last point, which is optional, they must be on a landing page. The title and the link serve as a link and context with the contact form, which is ultimately the most important thing.
How to make a more effective landing page?
There are a few ways to boost your landing page. Here are some optimization and fine-tuning tips to make your conversions shine:
The design should be clean. There should be space between the parts to improve reading clarity. It is not necessary for all the information to fit on “a single screen”: in cases where you need to detail what you are going to get after leaving the data, you can continue the text below the introductory paragraph and the form, since, if the person is interested, they will scroll.
In the text, it is important to apply explanatory and argumentative structures : what you will get, why it is good to do so, what short- and long-term effects it brings, and other examples. “Download the new Inbound Marketing guide. With it, you will be able to understand the basic notions of the methodology to put it into practice in your business. This is a technique that surpasses traditional advertising and, with it, brings many benefits for your communication. Download it now by leaving your details below.”
Use the defined keyword in headlines and texts . This is essential to continue attracting the user and continue communicating specifically what they are looking for.
The contact form should have few but relevant spaces . For example, if we are interested in knowing the industry of the company where the user works because it is essential for our product or service or its offer, we can do so; but if the marketing department will never use that information, why ask for it?
Be clear in what you say: do not overwhelm with information, nor overlap everything so that it fits on a single screen (if the user is interested, they can scroll).