Landing pages are key elements in an inbound marketing campaign. In this post we explain what they are for, and how to design them to maximize their performance.
A landing page , also called a destination or landing page, is the page you reach after clicking on an advertisement or call to action (CTA) within a website.
Landing pages provide additional information about the offer mentioned in the ad or CTA , and usually contain a form through which the promised download or resource can be accessed.
It is very important that the content displayed on the landing page is relevant to the user and attractive. A landing page that is in the right place and presented at the right time can transform a simple click into a sales opportunity.
Good practices to achieve an effective landing page
A landing page is like an employee that works for your business 24/7. But for its work to cambodia phone number be effective, it must be designed following a few guidelines. To start, you should always keep these five in mind:
Use an eye-catching title that attracts visitors and invites them to read what the landing page offers.
Include your company logo to raise awareness and promote brand recognition.
Eliminate distractions to keep visitors focused on the offer being provided, including navigation links.
Leave space for a description, include images or videos, and create a bulleted list to highlight the most important information.
Use a form to gather relevant information about the potential client.
Use an attractive title
The landing page title should be clear, concise and attractive. In terms of design, it should stand out from the rest and have a relevant tag so that search engines identify it as such ( SEO ). Additionally, a subtitle can be included that briefly explains the value of the offer.