1 billion dollars , a value three times higher than in 2019 (source: Statista Influencer marketing market size worldwide from 2016 to 2023 ). Whether they are industry experts or people who create interesting content on social media, influencers can (theoretically) influence opinions and behaviors thanks to their authority, knowledge and the relationship they create with their audience. But how do you choose the right profile for your business or marketing campaign? The selection is not at all simple: it must pass through a careful analysis of various elements to understand, for example, the number of interactions it generates, how it manages to influence people and the messages it communicates.
Let's take a closer look at what it is and how bosnia and herzegovina number data you can create a successful campaign. 3 Questions to Ask Yourself to Choose the Right Influencer Today, more than 60% of the world's population is active on social media platforms and looks for entertainment or shopping inspiration. On TikTok, Instagram, Facebook, and YouTube, people follow with interest both the advice of famous people and the content of smaller profiles , but similar in tastes or ideals.
Engaging a creator to promote a service or product offered by your brand can be an interesting idea, if the objectives you want to achieve are clear and well implemented in the social and web marketing strategy . But how do you select the right profiles for an influencer marketing campaign? To screen potential candidates, it can be useful to answer a series of questions. 1. Is it consistent with the brand values? The influencer is a spokesperson for the brand and the ideals he or she conveys cannot conflict with those of the brand.