Fenty showcases at its collection

[Jannatulmawa]

Yes, brands need to focus on how to truly promote diversity, equity, and inclusion in all of their areas. But it’s not simple, and it will be an evolving process. What’s the best way to do this? Understand your consumers deeply and have strong values ​​​​rooted in the core of your brand. Customers will consume from companies that they can see themselves represented. And, many times, this means companies publicly expressing support for social causes (and taking actions that benefit them), or causes that customers also support. It’s not enough for beauty brands to produce makeup that works for all skin tones.

For example, customers may also want to know if the company’s employees indonesia phone data are ethnically and racially diverse. Fenty Beauty is a brand created by pop star Rihanna that offers 40 makeup shades. Fenty reportedly made $72 million in its first month and has been selling out in stores, indicating that there is definitely a market waiting for companies to meet its needs. When we look at the products we clearly see the focus on representing all types of people.

Diversity at All Touchpoints To attract this new consumer, the most beneficial path is to not only invest in creating advertising that encourages consumer diversity, but also to build this representation within the company. A diverse workforce, including professionals of different ages, genders, gender identities, sexual orientations, races and ethnicities, and with different life experiences, areas of study and cultures, increases the wealth and knowledge base of the team. In addition to fostering more creativity and innovation, this benefits work and productivity across the company. Data from a Boston Consulting Group (BCG) study showed that companies that invest in diversity, especially in leadership roles, also have 19% higher innovation revenues than companies with below-average leadership diversity, proving the value of representation and cascading diversity into management positions.