Can SMS also “track results”? 4 secrets to master quickly!

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Track click-through rates using Google UTM short URLs
Use Google UTM to generate a short URL and put it in the text message, which can effectively track the click behavior of customers. Whenever a customer clicks on the link, the data will be automatically stored in Google Analytics, allowing companies to understand the click-through rate of the newsletter and customer browsing behavior, and quickly understand the attractiveness of the newsletter content.

Count the number of discount codes used
Enterprises can attach exclusive discount codes to text messages. When customers use the discount code to complete a purchase, the text message is successfully promoted. By counting the number of times discount codes are used, companies can clearly understand the actual conversion effect of text messages and understand customer preferences for different promotional content.

Calculate the number of gifts or offers redeemed through text messages
Design a text message to invite customers to the store to redeem gifts or enjoy discounts. This is a direct way to measure the effectiveness of the text message. The number of redemptions not only shows customer visits and engagement, but also allows companies to further understand the impact of text messages on physical interactions.

SMS survey
Including a short survey in your newsletter asking customers how they heard about the store or promotion can help understand the actual reach of your newsletter. Through this type of questionnaire, companies can collect more real customer feedback to make adjustments to future marketing methods.



in conclusion

SMS marketing is not just about sending messages, but also requires continuous tracking of results. Through short URLs, discount codes, redemption quantities and questionnaires, companies can fully uae whatsapp phone number understand customer interactions and reactions, thereby optimizing SMS marketing strategies and improving overall effectiveness.



Quanli Technology

We are a text message sender that cooperates with many well-known companies and banks. Provide customers with diverse and professional messaging services, including: SMS messaging, MMS messaging, customized messaging, OTP verification messaging, etc. The sending channel is stable and secure, and it obtained ISO27001:2022 international information security certification in March 2024. At the same time, we are reminded that starting from October 30, members who send "text messages with URLs" need to apply for a whitelist in advance.

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