On the other hand, he points out that by 2023 there are expected to be 28 billion belgium phone number connected devices , meaning that each person will have an average of four connected devices. Mobile phones will only account for around 30%. “We are facing the biggest opportunity in the world of payments using plastic cards,” he warns attendees at Pure Marketing 2019.
50 % of transactions in Europe are already contactless. In some Eastern countries, such as Poland, it reaches up to 80%, a figure that Spain is closer to. "The world of contactless is going to explode, among other things because the big retailers are promoting it," he says.
The two technologies that will allow the expansion of contactless and the proliferation of connected devices to be united will be, on the one hand, tokenization , which replaces the card number with an alternative number, increasing the security of transactions, and on the other, digitalization , which allows the propagation of these generated tokens.
For the user, the advantages lie in greater security, greater convenience and greater control. As for merchants, they represent new opportunities to monetize their products and services, through a reality that changes the timing of purchases and operations.
Augmented reality , virtual reality and artificial intelligence will open a huge window for marketers exploring new possibilities in payments thanks to the advantages offered by these technologies.