Blade Runner 2049 has just landed in cinemas and a recent study carried out on both sides of the Atlantic by the digital agency Syzygy reveals (as life would have it) that (current) consumers have a fairly similar vision of artificial intelligence to that of the (futuristic) society in which the sequel to Ridley Scott's famous film is set.
85% of Britons and 79% of Americans firmly believe that it should be illegal for artificial intelligence to hide its real identity in order to impersonate humans.
On the other hand, 43% of Americans believe that artificial intelligence represents a threat to the long-term survival of humanity. And not only that. 17% confess to feeling anxious when they think about the technology that is just around the corner.
Consumers are, however, less hesitant about the use of artificial intelligence in the military field. 71% of Americans believe that robotic weapons should be allowed in wars. However, this percentage drops to 41% in the case of the British.
59% of Americans say that artificial intelligence is already affecting their lives in some way . Not surprisingly, 45% admit to using virtual assistants like Siri or Alexa. And another 20% admit to having interacted with a chatbot at some point.
When it comes to the marketing-AI duo, 92% of Britons believe there albania phone number should be specific regulation on the matter . And 75% believe brands would need explicit consumer consent to use AI in their marketing strategies.
However, the truth is that only 17% of Britons would react negatively if they discovered that the latest advert for their favourite brand was made by an artificial intelligence (and not a human being).
Consumers, however, are less tolerant of the (non-explicit) use of artificial intelligence in customer service by brands. 28% would react with negative feelings to the discovery of the (underground) use of this technology in the customer service of their favourite brands.