Socially Ethical Marketing: Goals, Ideas and Examples

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The main goal of marketing is to increase consumer knowledge about products or services in order to extract commercial profit. And the more accurately companies determine the needs of the client, the more each party wins. It may seem that in the relationship between companies and consumers there are not many sincere moments, and everything is based on mutual benefit.

Icontext customer service expert Anastasia Uvarova figured out nepal whatsapp phone number whether there is a place for ethics and social benefit in this system, whether marketing is aimed only at satisfying the direct request of the consumer or whether one of its parts is aimed at other customer needs, and how to make marketing ethical and even sincere.

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Content:

What is Socially Ethical Marketing
Goals of Socially Ethical Marketing
Implementation of socially ethical marketing
How and When to Apply the Concept of Socially Ethical Marketing
Examples


What is Socially Ethical Marketing
The idea of ​​socially ethical marketing was first introduced by Philip Kotler, an American economist and marketer. It is one of the five main concepts of doing and promoting business that were developed as the economy developed in the United States.

The theory first gained publicity as a result of negative consumer response in the media in response to the harmful effects of companies' products on human health and the environment. Large FMCG corporations attracted particular attention, as they were more focused on customer needs and less concerned with the consequences of their activities.

Socially ethical marketing is an approach that takes into account not only the commercial interests of the company, but also social, ethical and environmental aspects. The main idea is that organizations should strive to create value not only for themselves and their customers, but also for society as a whole.

Marketing in its general sense (it is also called pure) includes such components as making a profit and satisfying market needs.