key points and tools that brands should master

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D2C (Direct to Customer) is a long-established business model and a digital transformation relative to traditional B2B2C. This means that the brand directly establishes a sales channel to reach consumers without going through any intermediary channels or platforms. For example, through the official website, LINE official account and physical stores, we directly market and promote the brand to consumers, and cultivate the relationship between the brand and customers.

Nike is the most classic case of realizing digital transformation through DTC. NIKE has expanded many D2C touch points and spent two full years integrating more than 50 online and offline channels to italy whatsapp phone number reach consumers, but it has also completed the most successful digital transformation. The implementation details of DTC are complex. It is recommended to start experiments with channels that are more likely to be successfully operated (such as LINE OA), and then gradually connect the ecosystem.


Recommended reading: Analysis of D2C/DTC business model challenges and cases! 4
62. LINE O2O
O2O (online to offline) means "directing traffic from online to offline", which means that brands market to consumers online and hope to guide consumers to offline physical stores for consumption through online communication and interaction. LINE OA has many functions that can be used to operate O2O. For example, adidas used LINE OA's plug-in game module to design the "Christmas Surprise Gacha" game. After obtaining more user information, it then recommends friends to nearby stores based on the user's geographical location. . In just 11 days during the Christmas period, it successfully attracted 50,000 consumers to join and become new friends of the adidas LINE official account ( see the full case of adidas )