Sales are one of the most powerful sales periods for companies, this year especially marked by the growth of online sales. In fact, according to a study by IEBS, 83.7% of Spanish Internet users say that the pandemic has driven them to use the Internet more to buy compared to traditional commerce. Most large corporations have already announced that June 24 will be the date on which the starting gun will be fired. Given the importance of online shopping, everything indicates that digital marketing will play a fundamental role in being able to transfer the added value of brands to the maximum number of people. For this reason, IEBS Business School , the leading digital school in online training, points out which are the best strategies to help eCommerce to boost their sales.
A highly valued actions by buyers. qatar number data Customers are hooked on the idea of not having to pay additional costs to receive the product at home and it is a good tool for customer loyalty. It generally helps reduce the number of abandoned carts, breaks the shipping barrier and increases the average basket price.
Bundling: The bundling strategy consists of creating packs of a set of products that are synergistic and complementary so that their sum provides greater value than if they were individually. One of the greatest benefits of this technique is that it allows you to use the “hook” products that seem very attractive in price, and gain margin with the rest of the complements in the pack.
Flash sales: Flash sales are a good strategy to increase sales quickly and over a set period of time. The online store would offer attractive discounts available, usually, for less than 24 hours. The goal is to generate impulse purchases from customers who want to get the best price. Part of their success is due to the sense of urgency and unique opportunity.
Block pricing: A block pricing strategy is about taking flash sales to the extreme. For example, offering the first 20 units at 50% off, the next 30 at 60% off, etc. The offer increases with each block, all within a specific time frame.
Partnerships with other companies: Sales are a good time to build mutually beneficial relationships with other companies and implement cross-selling strategies. Take advantage of this opportunity to negotiate with another eCommerce store to offer a discount to its customers or to give them your product for free. The goal of a partnership with third parties is to find a company whose products are complementary and reach new audiences by joining forces and offering added value.