Black Friday takes place on the fourth Friday in November, so in 2024 it will fall on November 29th.
The interesting thing is to understand that it is a date that is beginning to receive attention from consumers and that is something that your business can take advantage of to offer good discounts and increase income during the final stage of the year .
History of Black Friday
Black Friday was not born as a concept related to sales or marketing. The most widespread theory about its origin indicates that it emerged around 1961 in Philadelphia , United States, to describe the number of people and cars that were on the streets the day after Thanksgiving.
Unfortunately, the context was not cayman islands phone data positive. During that day, according to the policemen who patrolled in the sixties, robberies and disturbances increased considerably. Despite these facts, businesses remained open to carry out special sales at lower prices .
In contrast to the above story, there is another version that claims that the word “black” refers to business income, which goes from being in the red (losses) to positive (profits).
Black Friday is not considered an official holiday, but since 2005 it has become the day with the highest sales of the year in the United States, according to the Statista agency . This trend has gradually spread throughout the world.
Woman shopping during Black Friday
How to sell more on Black Friday 2024
Now that you know the origin of Black Friday and the potential it has to increase a business's sales , we invite you to take note of these 9 tips so you can start implementing them in your business.
1. Organize the stock
This allows you to define whether you need to replenish your star products and identify those that you have stored for months to create irresistible promotions and clear your stock .
tip : Need help organizing your inventory? Download the stock control spreadsheet and optimize your product management to make the most of sales opportunities.
2. Set prices that do not harm your profitability
Before publishing Black Friday discounts , analyze your fixed and variable costs , review your competitors' prices and, if you decide to sell at the same price as them or more, determine what your differential will be.
3. Have a robust platform
Due to the exponential increase in web traffic during Black Friday , it is essential that your virtual store is hosted on a robust platform capable of receiving a high volume of visitors without collapsing and risking your sales.
For this reason, we recommend using Tiendanube , the leading e-commerce platform in Latin America with more than 130,000 active stores that trust its support and quality.
Sell more on Black Friday with Tiendanube!
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4. Customize your store
Use themed banners for Black Friday and create a special category for that date with the products you want to highlight. This will help your audience focus on the most important offers.