After this data cleaning process, detecting new needs that may have arisen among the brand's customers is vital if the brand wants to increase its revenue. Knowledge of the customer and their habits, in this sense, is essential to have a well-updated database . A good first step to gather useful information about consumers is to build a buyer persona, that is, a profile that shows at a glance the characteristics of the typical customer by answering questions such as: how old are they, what do they like, what worries them, what products do they consume and where do they buy them, where do they live... Likewise, the customer journey offers us parameters that must be represented in the CRM software . Information about how they are informed of the brand's promotions, what is their level of participation united arab emirates number data what phase of purchase they are in, etc. can allow the company to identify cross-selling opportunities.
profitable for a brand's current customers, but also for potential customers, where the process begins with the identification of a target and the recording of its details in the CRM system. At that point, the marketing strategy and sales agents come into action, executing the planned actions and carrying out the follow-up with the aim of attracting the potential customer.
A good database also makes it possible to improve the products and services offered by a company. CRM collects information from different sources , which provides a fairly complete view of what customers want, what they think about products, but also allows potential problems or weak points in the business to be detected in time.
Therefore, the importance of CRM lies in being a decisive factor that can provide a great competitive advantage for the company in the medium and long term. Keeping this tool up to date allows it to cover all the needs of the company in terms of customer management and to deal with the new needs of current and potential consumers in an efficient manner.