Call placement is suitable if you need a hot audience that is already choosing options for an upcoming purchase. With this format, conversion into a deal is most likely.
Display advertising has a minimum threshold and requires luxembourg whatsapp phone number significant investment to achieve the desired effect. CPL placements, on the contrary, are not limited by budget and are subject to greater control.
Thanks to the tariff grid, you can set the most acceptable cost of a call, and when the planned values are reached, you can stop the advertising campaign altogether.
Define the target audience
Despite the fact that real estate classifieds attract an interested audience, which can be targeted in one way or another, users are at different stages of the sales funnel.
If media advertising is focused on the first steps, that is, awareness and interest, then with the help of call placement you can hook those who are closest to the deal.
Use all the tools
The most effective will be the combined use of these tools, because both media advertising and CPL placement move the user along the funnel. Media advertising attracts potential clients and forms a stable flow of calls in the long term, and call placement helps to get and process a hot client right here and now.