Nowadays, the use of social networks and new technological platforms allow people with an open mind towards innovation and challenges to decide on online entrepreneurship with business initiatives based on Internet 2.0 that are gaining more space, acceptance and recognition every day.
This is how marketing, consulting or sales businesses based on social networks are currently positioned, transformed into a marketing channel that reduces business operating costs; at the same time it allows for greater massification and feedback, between the seller and his client or also called in the innovative language of ICT, they have become a supplier of articles or services, and their user.
Online entrepreneurship has raised new challenges, one of which is measuring the impact of products sold online; surveys have become an effective tool to resolve the concerns of entrepreneurs in these aspects of digital marketing .
During the project development process, three types of surveys must be carried out with a similar frequency over time (between 2 and 4 months) since it is essential to monitor the progress and changes that occur.
Types of surveys to achieve online entrepreneurship
Diagnostic Survey of Interests, Aptitudes and Opinions
An initial diagnostic survey of the interests, aptitudes and opinions of potential clients can become the starting point of a business because it detects one or more fundamental unsatisfied needs in the market; our business idea can become the one indicated to fill that gap, after analyzing the aptitudes and opinions of a specific group in an initial sample.
The objective of this survey is to find out the population that will be latvia phone number of our online venture; in the first survey, some relevant aspects must be taken into account, such as: population segmentation by geographic location, by activity or by economic sector, in addition to a characterization of the environment.
Impact and Positioning Survey
During the process of implementing the business in the market and when a reasonable but not too long period of time has passed, you should consider carrying out a second survey to measure the impact and acceptance that your product or service has had on the target audience that the business has been focused on since its inception.
The variables in this case must be aimed at identifying the product acceptance rates, the suggestions from consumers and/or users to improve it through feedback, turning the relationship into a two-way street that positions and maintains it in the market for a long time.
During the process, it is advisable to carry out several impact surveys to properly monitor the acceptance of the project and to be able to apply the necessary corrective measures in a timely manner to any failures or errors that may arise along the way. As entrepreneurs, we must be prepared for crises, for example: the pursuit or need of the target audience may change during the business development period, due to external or eventual factors beyond our control that have not been considered as economic crises or natural disasters.