Pricing : Depending on your prices, you will appeal to

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different target groups. High-priced restaurants are aimed more at high earners and business people, students are catered for with affordable offers on the menu, families with small children are happy with free “robbers’ plates”. Prices can also be varied depending on the time of day (cheaper lunch for surrounding offices, higher prices in the evening).
Image/brand hungary phone data building : Over time, your restaurant should become a strong brand through which you anchor your special strengths in the minds of your guests. Image or brand building is a long-term project to which all your activities contribute. If you are committed to the topic of "sustainability", you should also ensure that your packaging is sustainable, for example. Or do you want to be perceived as a trendy restaurant? Then offer new creations frequently or expand your menu with innovative developments, e.g. fusion cuisine.
Marketing channels : To reach new guests and retain loyal customers, you have numerous options today: paid advertising on Facebook, Google & Co., local search engine optimization (SEO) , your own Instagram profile, newsletters, flyers, advertising posters, ...
Your own homepage is the basis for many marketing activities. You can find tips for a perfect website in our blog post: Creating a restaurant website. For even more marketing tips, we recommend our article on restaurant marketing .

Clarify the finances

Without a capital base, a business is difficult to implement. It is therefore all the more important to set realistic foundations and expectations in the business plan. Without these, hardly any investor will be willing to invest in your business. Above all, estimate the relationship between all potential income and expenses of your company. You can do this best with the help of a well-thought-out financing plan. The key components are: