Wine marketing: What makes a good wine list?

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Wines have a special meaning in the restaurant industry: They create a convivial atmosphere and a sophisticated ambience and give a meal a special flavor when served with dishes. As a restaurateur, you can use wine marketing to generate more revenue and offer your guests a special experience by selling wines and offering wine tastings or a special wine pairing.

Contents


wine accompaniment
How do I encourage my guests to buy?
How are wines presented and poured?

Wine marketing: What makes a good wine list?
A wine list does not have to bahamas phone data be particularly extensive to serve its purpose. With just three white, three red and three rosé wines, you can present your guests with a good selection. The quality of the wines should always be as high as possible so as not to disappoint the guests' expectations. To make this quality possible, you do not necessarily have to offer the most expensive wines. If necessary, seek advice from wine experts or a local winery about which wines are suitable for your budget. The advantage of a local wine supplier is that the delivery costs are usually much lower than for foreign wines of the same quality. This saves you additional money. At the same time, you act sustainably and reduce your company's carbon footprint.

To make it easier for your guests to choose, you can highlight the characteristics and flavors of the wines in the wine list. Your service staff should also be aware of their taste profile and be confident, friendly and competent when advising . By having your staff recommend a wine, you create closer customer contact and a warm, welcoming atmosphere.

Tip : When storing, cooling and serving wine, make sure it is at the right temperature and provide enough carafes, serving towels and bottle coolers for the tables.



wine accompaniment
A multi-course menu with wine accompaniment allows you to perfectly combine the flavors of wines and spirits with the right dishes and courses. For example, a sparkling champagne goes well with light starters with fish, carpaccio or fruity desserts, a dark red wine goes well with hearty meat dishes, a white wine with fish dishes, antipasti, seafood or summer dishes and a rosé with fish, chicken, light pasta and rice dishes or desserts. One rule for desserts : the wine should be as sweet as the food.