A Promoted Offer Is Not As Good As It Looks

[sharminakter]

Comparing these engagement metrics helps you better understand user behavior. Including whether they’re finding what they need.

For example, has a competitor's bounce rate gotten worse over time?

If so, it may mean that:

Users don't find the content interesting or useful
Traffic comes from countries where the product or service is not available
Tracking these metrics over time can japan phone data reveal who is winning when it comes to meeting customer expectations.

It can also help you learn what works and avoid what doesn't.

Track User Sources and Paths
Now let's see where your competitors' traffic is coming from and going to.

You will find this in the Traffic Path tab .

Traffic Journey tab in Semrush Traffic Analytics
If you are comparing multiple competitors, the first chart shows each competitor's traffic volume by traffic channel.

Here is an example:

Traffic Channels Chart in Semrush Traffic Analytics
If you analyze just one competitor, you will get a more detailed graph showing how much traffic each channel brings per month.

Traffic Channels for Two Sites in Semrush Traffic Analytics
Both charts help you identify which channels are driving traffic for your competitors, so you can build on what's already working (but more effectively).