MARCO, the agency specialising in brand building and reputation management , has launched a strategic campaign to generate awareness for NATO. The main concept of the 4 videos is: Unity, Democracy and Solidarity.
This campaign coincides with the geopolitical situation in Ukraine, the specific strategic campaign of the Madrid Summit and NATO.
campaign to generate awareness. Initially, it is aimed at the Spanish-speaking population, with a special focus on Spain, Latin America and the USA .
NATO's main objective
The main objective is to humanize NATO's institutional image, highlighting its lebanon number data values and commitment to issues such as climate change and human rights. Its purpose is to generate greater identification among citizens with the Organization , as well as to reinforce the feeling of unity and belonging .
In the words of Didier Lagae , founder and CEO of MARCO: “We are proud that NATO has trusted us to carry out this digital campaign, especially at such a delicate geopolitical moment as the present. The conclusions of the Summit held in Madrid demonstrate the purpose of our campaign. In addition, NATO's commitment to raising awareness among Europeans of the efforts of the Atlantic Alliance in the search and fight for the well-being and freedom of all Europeans.”