While there are many factors that go into creating the perfect brand name , there are a few characteristics that every name should have to make your brand successful.
1. Unique
A good name will make you stand out from the rest for your originality. If your name is the same as someone else's, it is possible that they will be confused and it will not have the desired effect.
2. Shocking
It is also related to originality. It is important that, in addition to being unique, a brand name is eye-catching. It stands out from the rest and attracts the attention of future customers, without misleading them or exaggerating the qualities of your products or services.
3. Brief and concise
The best brand names are usually short phone database and simple. Their magic is expressing big ideas in a few words.
4. Easy to write and pronounce
For a name to be remembered it must be easy to spell and pronounce at least for its target audience.
5. Pleasant to the ear
The brand name is likely to be used in advertising channels that involve the sense of hearing, so to make the most of it, make sure it is a pleasant name.
6. With a message
A good name must be a balance between communicating what the brand wants to convey to the world and, at the same time, creating expectations.
7. Positive image
It has to do with the desired image. The brand's wishes and aspirations should be reflected in its name.
8. Easy to remember
It is the result of all the above. When a name meets all the requirements, it becomes memorable for the audience.
9. Innovation
It is important to stay informed about the trends in brand name creation in order to create one that exceeds expectations.
10. Adaptable
Brand names should, if possible, be used as is in all communication channels (website, social media , email), so before choosing, it is ideal to check that this is possible.
Bonus: that is available
It may be the perfect name, but if someone else has already registered it, you'll have to keep looking. That's why it's so important to check that it's not registered as a trademark and that the domain and social media are free before making a final decision.