Collect and Analyze Data

[sharminakter]

Your content audit spreadsheet might look like this:

Example of a content audit spreadsheet, with word count, author, funnel stage, etc.
Data collection is a long and complex process.

Typically, you need to retrieve data from multiple sources and manually add it to your spreadsheet.

If you're looking to collect a lot of data, here are hong kong phone data some analytics tools that can be useful for a content audit.

Google Analytics
To get insights into traffic, site engagement, and even conversions, you can use Google Analytics .

It will help you evaluate the effectiveness of your content and identify the best performing pages.

Go to your Google Analytics account and open Reports >> Engagement >> Pages & Screens.

Pages and Screens in Google Analytics
You can search for any page there and see key metrics for each page (e.g. engagement rate, views, and conversions).

Filtered data for multiple URLs on Google Analytics.
If your blog is in a separate folder, you can type /blog/ to narrow your search.

How to filter blog content in Google Analytics.
Finally, you can download all data in PDF or CSV format using the icon in the upper right corner.

From there, start filling out your content audit template.

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