The website uses established

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rands with this tone of voice use established language structures and avoid artistic devices. Suitable for : insurance companies, banks and financial institutions, law firms, educational institutions, B2B services. Benefits : Makes the brand look serious and professional, which increases credibility in the eyes of potential customers. Disadvantages : Can feel "lifeless" and sometimes has difficulty differentiating in a competitive market.

For example, the insurance company "INGO" uae telegram successfully maintains a balance between the official style of communication. language structures without using a large number of artistic techniques. At the same time, in social networks, the brand behaves more freely: the offers are described in a language understandable to the audience, which is dictated by the characteristics of the interaction channel.

From words to emotions: what is tone of voice and how to choose the right one for your brand? Amusing An optimistic or exciting tone fills the audience with hope and positive emotions. In their communications, such brands prefer motivational phrases, encouraging customers to develop and improve the quality of their daily lives by revealing the benefits of their own products.