Do you have an online store? Here we bring you the ideal complement! It's Google Shopping , the free tool that helps you show your items to potential customers. We tell you about its main advantages and explain how to put products on Google Shopping .
Google Shopping works as a virtual product window within Google. Through this platform, users can find what they are looking for, compare prices and easily obtain information before making an online purchase.
And you, as a business, can use it as a free sales channel!
Keep reading and we'll tell you everything you need to know about Google Shopping .
What is Google Shopping?
Google Shopping is a free tool specially phone leads designed for businesses that offer their products online.
This is a Google promotion platform that displays the items you sell in your online store within the search results .
How does it work? The user enters the brand or type of product they are looking for on Google and, by clicking on the “Shopping” tab, they can access all the posts about that item.
We show you an example:
Searching for a product on Google - Google Shopping.
There you can see photos, prices and descriptions, as well as compare and choose the one you prefer:
Search result for a product in Google Shopping.
Within Google Shopping , brands can list their products, see what their competitors are offering, compare prices, and adjust as necessary.
Although Google Shopping is a free platform, all businesses can create ads for their items. These ads, which are managed through Google Ads , are displayed at the top of search results, increasing the chances of sales.
We bring you our guide on the tool:
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Google Shopping: What it is and how to use it
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6 advantages of using Google Shopping
If you are wondering whether or not to be present on Google Shopping , here we share with you the main advantages that this platform can bring to your business:
1. Visibility
Google Shopping listings reach millions of potential buyers around the world, increasing your sales chances and making your brand known to the market.
2. Ease
The platform does not require a large investment of time or knowledge to publish products. If you have a Tiendanube, below we tell you how to put products on Google Shopping .
3. Information
Google Shopping lets you display relevant information about your product, such as price, description, and a link to your online store. You can also detail whether you offer benefits, such as free shipping. You can control all of this information from Google Merchant Center .
4. Traffic
Someone who searches for a specific product or brand on Google is a person who is closer to making a purchase , i.e. a qualified lead . If your item is exactly what the potential customer is looking for, you have a good chance that they will buy it in just one click.
5. Segmentation
By running ads on Google Shopping , you can target specific users based on their interests, behaviors, and geographic location. This way, you'll be able to reach your buyer persona and get them to buy from you!
6. Performance
Google Shopping provides you with tracking and analysis tools that allow you to evaluate the results of your ads and adjust your strategy on the fly.
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How to list products on Google Shopping
Have you seen all the advantages of implementing Google Shopping in your online business? If you have already decided to do so, here we tell you how to upload your items to the platform. Increase your chances of selling!
How to publish products on Google Shopping (if you don't have a Tiendanube)
Create a Google Merchant Center account . To do this, you will need a Google email address.
Complete your business details.
Upload your product information in bulk using an online listing or by adding a link to your store.