How to Do ASO Keyword Research?

[sharminakter]

Note: A keyword is a word or phrase that users type into the search bar to find the apps they want to download. These words and phrases may also be called search terms or search queries.

Keywords are important for ASO because they tell you exactly what users are searching for. And the specific words and phrases they are using to find it.

Once you've conducted your research, you can tailor your app store page to match user expectations.

To conduct ASO keyword research, create a list of words or phrases that describe your app and its features.

Then enter these words and phrases into Keyword Magic Tool to get keyword ideas and insights into their search volumes and competitiveness.

Although these keywords are specific to Google web search, they can give a good indication of what people are searching for.

It's helpful to start with general terms that describe cayman islands phone data your app. Then use the " Broad Match " feature to find more useful keyword ideas.

For example, if we had an English invoicing application, we could start by searching for "invoice" in Keyword Magic Tool.

Keyword Magic Tool - invoice
The " Broad Match " feature allows us to get keyword variations related to our general term that we could use to describe our application. Due to its high search volume and descriptive quality, "invoice generator" could be a good option in the example above.

You can also combine keywords to get a higher total search volume. The phrase "Invoice template" has a very high search volume. So we could combine it with "invoice maker" to describe our app as "invoice generator & template".

Such a name can be effective in driving downloads. But due to its high competition, it can also be difficult to gain visibility.

This is why you need to find a balance between the popularity of your keywords and their competitiveness.