Within the technological ecosystem, terms such as virtual reality, augmented reality or metaverse have been the subject of intense debate in recent times. All of these technologies have the particularity of having a common point, and that is that they are classified within what is considered as immersive technologies.
In a new episode of the Business edition of the Flat 101 podcast, they have addressed precisely this topic. On this occasion, the program hosted by Sandra Navarro brings as a guest Héctor Paz, CEO and Co-founder of IMASCONO and expert in all immersive technologies.
Hector explains how his career has developed, which began finland number data with his studies in industrial engineering. During his master's course he became interested in augmented reality, going so far as to create his own portfolio. "That was an important point because I realised that this was the future of communication with computers," he says.
Hector explains this through the example of several films that help define these concepts. “If we think of a completely virtual environment where you have to put on opaque glasses and enter a world that is completely digital, we are talking about virtual reality. As if it were Matrix. Remember that in Matrix you connected the cable and entered a new world.”
He also talks about augmented reality, using the Star Wars film and the famous holograms as an example. This technology is defined as "placing digital elements in a real environment using a mobile device."
For his part, “mixed reality is like a set of technologies, the evolution of augmented reality.” Defined in terms of films, Hector gives the example of Iron Man, when the character of Tony Stark interacts with holograms and manipulates them. “It is defined as the interaction between the virtual world and the real world, and vice versa.”