Here are some common types of BoFu content:

[sharminakter]

Live Demos - Real-time presentations highlighting product benefits, answering final questions, and persuading prospects to make informed purchasing decisions.
Customer Onboarding and Success Resources – Dedicated support and educational materials to ensure smooth customer adoption, satisfaction, and long-term loyalty after purchase.
Customer Success Stories: Inspiring stories from satisfied customers who have achieved remarkable results using your product or service.
Here’s a look at a pricing page from mailchimp.com . Notice that they highlight different plans with different prices and features. They also offer a questionnaire to help potential customers choose the plan that fits their needs.

img-semblog
BoFu Content: Building the Bottom of Your Conversion Funnel
BoFu content should help build customer confidence that brazil phone data your product is the right one for them and that now is the right time to buy it.


Coupons and Discount Codes – Incentives such as pop-ups, emails or text messages offering discounted prices, encouraging immediate purchase at the bottom of the funnel.
FAQ Pages and Buyer's Guides - Detailed resources answering the latest questions and providing valuable information to guide purchasing decisions.
Customer Support Request and Demo Forms – Spaces where prospects can request help and schedule product demos, driving engagement and conversions.
Competitor Comparison Guides-Content that highlights product benefits, guiding prospects to choose the brand over competitors and complete their purchase.
Use Cases (highlighting customer successes) - Compelling scenarios that vividly describe how your product or service was used to overcome challenges and achieve exceptional results.
Here's a video from REI's Buying Guide that explains how to choose the right hammock and set it up for use.

Youtube video thumbnail
With BoFu content, speak directly to the value of your products, how they solve customer pain points, why your offerings are better than competitors, and why now is the time to buy. This is where you should push for the sale.