A banner is a rectangular advertisement that is displayed in the header, footer or sidebars of websites, that is, in the areas of greatest visibility to capture the user's attention.
When it comes to digital advertising, a web banner is one of the best tools to highlight the attributes of a brand , products or services, as well as helping to achieve specific objectives.
Such is its relevance in e-commerce phone library that most virtual store designs today have specific areas on the website with banners that highlight promotions, launches and other events .
If you want to use this resource in your online business, choose one of these Tiendanube templates and attract your audience's attention.
Below, we'll tell you how to make an advertising banner for your online store or YouTube using best practices. Keep reading and take advantage of the tools we share with you at the end!
What is banner?
A banner is a rectangular digital advertising format that can include images, videos, text or multimedia elements and its function is to give visibility to some aspect of a company or business.
Now, if you are wondering what a banner is and what it is used for , we tell you that they can be found on a web page , in certain delimited advertising spaces with the purpose of capturing the user's attention and getting them to perform an established action.
For example, visiting a website, leaving a registration, making a purchase, downloading a mobile app, or generating brand awareness.