How to Add Google Ads Conversion Tracking Code to Your Website

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To start tracking conversions, you need to add the conversion tracking code to your site. The conversion tracking code (also called a conversion tag or PPC tracking code ) is a piece of code that establishes a connection between your site and Google Ads. This is how Google Ads knows what happens after someone clicks on an ad and visits your site. When you click the Set Up Tag button , you'll be presented with three options.

Options to Install Google Ads Tracking Code
The first option is to truemoney database install the tag yourself, the second option is to email the developer the instructions, and the third option is to add the code using Google Tag Manager . Click Install the tag yourself and proceed to the next step. Assuming you already have the Google Analytics code installed on your site , select the second option (as shown below) and proceed to the next step.

Google Ads Tracking Code Installation Instructions
If you don't have Google Analytics installed yet, choose the first option and follow the instructions. Find the Google analytics code that is already added to your site. It is usually located in the HEAD section. It should look something like this: