What is marketing psychology?

[rifathasan]

Marketing psychology is the practice of aligning your content , communications, and strategies with a variety of predictable, often subconscious patterns in human behavior that have been identified through experimentation and research. These common patterns come from heuristics, a fancy word for the shortcuts the brain gambling data turkey uses to perform tasks it does thousands of times a day, such as taking in information, making decisions, and solving problems. There are several ways to use marketing psychology, including:

Resonate with your audience using emotional trigger words.
Application of principles of psychology in copywriting.
Selecting website colors based on how they are perceived.
Marketing Color Psychology
Regardless, the idea is not to change the way your audience thinks. Those patterns are hardwired into our brains! It’s about changing your content and approaches to match the way they think.