Does cold calling still work? Can you still find phone number data customers over the phone? Can you still sell over the phone to people who don't know the brand? These are the kinds of questions we get asked a lot. Very often. Today, we've decided to answer all of these questions, all at once, by offering you a cold calling case study.
First, a brief description of its activities and markets. Our client is a manufacturer of electrical equipment in the switch market. These are technical products that allow certain devices to be automatically switched on or off depending on the time of day and therefore save energy.
The mission was typically BtoB since it targeted installers, professional electricians, panel builders, etc. A sector of activity that FORCE PLUS has been developing for over 30 years and for which we have mastered the argumentation strategies.
The core of the consisted of amplifying our client's e-mailing actions. E-mailing is indeed a very relevant and economical method for commercial prospecting, but which requires a quick follow-up to optimize its effectiveness. Our client had thus planned an e-mailing of more than 20,000 sendings and wanted to do commercial prospecting on suspects detected during this e-mailing.
We processed 226 suspect files in March 2016. This figure corresponds to a low range of our usual actions but is indicative of the highly technical aspect of the product sold, aimed at a specific market.