We hear about lead nurturing very, very often. What is certain Phone number library is that lead nurturing is widely practiced, particularly thanks to email nurturing. We have all received emails after placing an order on a website. While it is easy to do nurturing when you sell a one-shot product, a software solution or an inexpensive product, it is not always easy to bring this to BtoB and technical products. We are often asked a question: can we do BtoB nurturing in a niche industry? We can, and here at Force Plus, we even do it often. But maybe not in the way you think. Today, I am going to give you a tour of a magic solution: telephone nurturing.
For those new to nurturing, let's start with a quick explanation.
Nurturing is the name of a marketing practice that consists of keeping in touch with your prospects or customers. It is most often done through emailing, because it is fast, cheap, and thanks to marketing automation , sending emails can be automated.
In short, the principle is to provide content to your prospects or customers, at the same time as asking them where they are at, to see if their project is still valid, if they have a new one, if they are satisfied with the product you sold them.
Basically, it's like saying, "Hey, are you okay? Do you remember I'm here?" Of course, we do it intelligently, not just by ringing the doorbell.