Content workflow is an umbrella term for all of the tasks

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That go into producing a piece of content, from development to publication. One of the most popular definitions comes from Kristina Halvorson’s book Content Strategy for the Web, in which she defines content workflow as “how content is requested, sourced, created, reviewed, approved, and delivered.” What some content managers may fail to realize is that every team is already operating on a workflow of its own.


The difference between successful teams and those that tend to run into issues is just how well thought-out and panama telegram number list structured that workflow happens to be. Even passing out assignments and hoping for the best is technically a type of content workflow. It’s just not a very good one. If this sounds familiar, then it’s time to form a better plan of attack rather than continue to live under the constant fear of what minor disaster may strike next.


Collective Content Workflow Elements From the time it enters the world as a gleam in a brainstormer’s eye to the moment it’s published, all content goes through several key stages. Generally, these tend to include things like: Brainstorming and topic approval Outlining Writing Editing and Optimization Graphic Design Editorial or client approval Publication Analysis Some pieces of content may not go through all of these stages, while others may require far more.