your fingertips, you can optimize campaigns, allocate budgets efficiently, and maximize ROI. But with a plethora of data points available, which ones are truly essential? Let's delve into the key metrics every performance marketer should have on their radar.
1. Click-Through Rate (CTR)
Arguably the most fundamental metric, CTR measures the percentage of people who clicked on your ad after seeing it. It's a direct reflection of your ad's relevance and appeal. A low CTR might indicate that your ad creative or copy needs tweaking.
Formula: (Total Clicks on Ad / Total Impressions) x 100
2. Conversion Rate (CR)
Beyond clicks, what actions are users taking? The conversion rate why prefer our zalo database reveals the percentage of users who take a desired action after clicking on your ad, be it signing up, making a purchase, or downloading an app.
Formula: (Number of Conversions / Total Clicks) x 100
3. Cost Per Click (CPC)
This metric denotes the average cost you pay for each click on your ad. It's crucial for budgeting and understanding how competitive your keywords or placements are.
4. Cost Per Conversion/Acquisition (CPA)
While clicks are great, conversions are better. CPA gives you insight into h