While there are tools to help your team catch brand

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Mentions as they happen, the process of responding and monitoring on an individual or micro level still has to come from a manual process. This is why social monitoring often takes the time and effort of multiple team members or even entire departments to manage for brands. In contrast, social listening can use marketing tools like AI and social media reporting tools to help identify trends and parse through large data sets to find insights into your brand.


These types of tools help marketers by presenting data in helpful ways that can’t spain telegram number listbe reached through human observance. In fact, it’s nearly impossible to correctly manage social listening without the power of AI and automated tools. With the help of tools, social listening becomes easier and uses automation rather than valuable time to make things easier for you and your team. Finding patterns, understanding broad implications within your audience, and uncovering key trends are much easier with the use of tools rather than your best guess.


4. Short-Term vs Long-Term Social monitoring is often viewed as a very short-term strategy for managing social media marketing. After all, after the first interaction with an audience member, there typically isn’t any further communication. However, this approach does help brands meet customer demands. As the digital world continues to grow, customer expectations change as well. Most customers expect fast, if not immediate, responses to inquiries or direct messages through social media.