At Web Positioning Salamanca we will explain how to use Google AdWords in a way that you can get the most out of your website and project yourself effectively. What steps should you follow? How should you plan? What are the aspects that I should evaluate? Among other elements, they will be revealed in the following post that we have prepared especially for you.
Online advertising for your business
There are many different ways to advertise online. It all depends on the objectives set by your marketing department and the channels you use to connect with that target audience. Among the different methods that exist are: Facebook ads, Twitter, Instagram, LinkedIn, YouTube, affiliate programs, Google AdWords, among others.
Google AdWords is the tool we will focus on today. Each of the advertising platforms we mentioned has its own ways of use, benefits and disadvantages.
Advertising on Instagram, Facebook, Twitter, LinkedIn, etc. will only be seen by users of these platforms. However, by using Google AdWords, your ads will be displayed on the most important search engine, as well as on sites and software that are related to that giant.
Initially, you can access AdWords free of charge. There you can make colombia telegram lead service contracts so that you have better exposure in the results of this search engine.
If your main goal is to grow your business, this will increase the chances of getting clicks, impressions and traffic to your website considerably. If you want to rank on Google, it is best to hire SEO positioning services and have experts advise you.
Google AdWords works like this:
On the Internet, and in life, you can make many mistakes, as many as you want, you learn from them. But in Google AdWords you must minimize them. Think carefully about each step you take, otherwise, each mistake would be synonymous with monetary losses. These are the first steps you will take to avoid them.
Google AdWords is based on a PPC (Pay per click) advertising model . Therefore, you can advertise with a budget, you can determine the maximum amount of money you want to spend per day, and also the maximum CPC (cost per click) per bid you want to pay.
How are the ads that appear chosen?
In Google AdWords, advertisers can bid on keywords relevant to their website, product or service. Every time someone does a search, Google chooses from the ads those who have bid the most. This choice depends on:
The amount being bid : what you are willing to pay.
The quality score : the relevance of the ad, based on keywords, landing page and the ad itself.
Learn how to use Google AdWords
First steps
Before starting any online marketing campaign, it is essential to set your goals. If you don't know what you want to achieve, how will you know what to do? By setting your goals, you will be able to have an action plan and execute it in the best way possible.
Post: Key elements of a landing page
Then, don't forget to register your website in Google Analytics, it's the best tool to analyze your site and landing page. Know how it's working and the audience's relationship with it.
The next step is basic, sign up for Google AdWords.
Analyzing your audience
Before starting your campaign, consider who your target audience will be . You can use a marketing tool, such as the “empathy map”, to find out exactly which audience you want to connect with your brand.
Search for your brand's keywords
In marketing, you should always do thorough research before implementing any action plan. Google AdWords is no exception. Now that you know your target, you must research which keywords you can use to reach them on the web.
Research all the keywords surrounding your brand. Determine which search terms you want your ads to appear under. Use Google's keyword planner to do this .