Studies by groups such as Forrester Research, comScore, Forbes Insight and Online Publisher agree that interactions that include videos greatly increase feedback and foster the brand-user relationship. We explain how The Video Network becomes a platform to make video marketing accessible to SMEs.
Another study by Hubspot claims that 81% of brands currently carry out video marketing campaigns . Content in this format is designed especially for generations Y and Z. Its aim is to connect with users in a direct, fast and emotional way.
Video marketing is an online marketing tool that makes use of audiovisual images via the Internet to achieve different objectives within the marketing strategy. In a very brief way, it is a way of completing content marketing with the use of videos.
Within video marketing, there is a distinction between social video , which are audiovisuals specially designed to be distributed through social networks. In both video marketing and social video, the goal is to create compatible pieces that do not necessarily have to go viral. But they are optimized for the particularities of each format in which they are published.
Creating quality video content requires an investment of time china telegram phone numbers effort. This translates into both human and material resources. This suggests that video marketing is only within the reach of large companies .
The emergence of The Video Network means that video marketing can also be used as a tool by SMEs.
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The Video Network, a platform to make video marketing accessible to SMEs
The Video Network presents itself as an online platform that offers a marketplace with audiovisual products designed so that SMEs , entrepreneurs and freelancers can carry out video marketing campaigns at a disruptive cost.
This platform has two objectives. First, to open the market to professional filmmakers who often cannot access advertising shoots due to lack of contacts. And, secondly, to make the benefits of online advertising and video marketing available to small advertisers.
Daniel Astudillo, CEO of The Video Network, maintains that video is a perfect tool for companies to promote their products or services and to carry out online promotions with a higher return on investment .
Astudillo also explains that 64% of users who watch an online video then buy one of the associated products . That is why including the video format in the marketing strategy represents an opportunity to attract the target audience, build loyalty and increase sales in the digital environment.
Obviously, in this digital environment it is also important to include other tools for business productivity , as long as they are aimed at attracting and retaining traffic to your website.
According to data from Aberdeen Group, companies that use video in their marketing strategy achieve a 27% higher CTR (percentage of users who click on the link of an advertising video) and a 34% higher web conversion rate than those that do not use it .
There are numerous video marketing techniques, countless possibilities for generating quality content. With a smartphone and using video editing applications , any user can promote products, create a video blog or make tutorials on platforms such as YouTube. As well as make these contents go viral through social networks.